Breuninger

Blue flower campaign

The campaign was focused around the blue flowers, a symbol of beauty, tranquility, and elegance. These unusual and mystical hues in nature always capture our attention and evoke a sense of wonder. As the brand identity of Breuninger, they decided to make a bold statement by covering a large facade of their Stuttgart location with one of our captivating images.

To bring their vision to life, we designed and constructed a magnificent flower wall on an impressive scale. Each delicate flower was carefully selected to create a harmonious composition that exudes grace and sophistication. The enchanting display was accompanied with butterflies and shining stones.

Breuninger’s commitment to incorporating art into their brand identity was not only a testament to their appreciation for creativity, but also an invitation for customers to immerse themselves in a world of beauty and inspiration. It served as a reminder that art has the ability to transcend boundaries, evoke emotions, and inspire us all to see the beauty that lies within the ordinary.

Photographer
Michel Comte

Art Director
Jens Remes

Production
Ayako Yoshida

Florist
Regula Guhl

Taxidermy
Christian Link

Client
Breuninger

Digital Operator
Beda Schmid

1st Photo Assistant
Alessandro D’Angelo

2nd Photo Assistant
Cherokee Spiess

Location
Zürich, Switzerland

Published Date
Spring 2020






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