ayako yoshida

The vibrant spring campaign revolved around the mesmerizing beauty of yellow flowers. It aimed to capture the essence of this blossoming season, infusing a sense of renewal and optimism. The chosen color palette, reminiscent of the sun’s warm light, brought forth a delightful burst of energy and joy.

Immersing ourselves in nature’s very own spectacle, we endeavored to create a visual unity of delicate petals and verdant foliage. The florist delicately handpicked an array of charming small flowers, mirroring the spontaneous harmony found in a wild spring flower field.

As the campaign flourished, the yellow flowers became ambassadors of spring’s arrival, signaling the awakening of nature’s beauty. Their cheerful hues radiated positivity and served as a reminder of the cyclical nature of life and the promise of new beginnings.